Start selling with stories. Giving out facts and figures may reassure your prospects, but too much information can overwhelm and leave them forgetting. Instead, give them something to remember through the art of storytelling.
Clients like to look for meaning and connection. They are influenced by storytelling and clever agencies will take simple ideas and present them in ways that inspire, educate, build credibility, and emotionally touch prospects to drive ROI. Do this by connecting events, ideas, people and places to larger themes and weave narratives in your marketing strategies.
Skillful storytelling will empower and elevate your agency. Share warm experiences through your sales pitch, insert a funny story every once in a while, and present with intentions of creating comfort and happiness for clients.
Your stories should directly or indirectly answer questions like:
Help your prospects discover your unique attributes, experience, expertise and put those assets into a passionate storyline. Adjust and adapt to different audiences and media platforms, but keep your agency’s core message strong and clear. Be sure to also engage with visuals as much as words, so present stories with photography and videos as well.
It’s also important to maintain a positive perception of your agency by keeping your agency’s stories consistent across your platforms. But be ready to change and add as your agency grows and evolves.
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