Secrets to Converting Leads into Sales

Managing leads is a tough and time-consuming task, so here is how you can make the most of those that come your way.

Showcase local neighbourhood knowledge.

Be their Google. Quickly establish lasting client relationships by providing relevant local information along with the property. Info on school, restaurants, crime, and resident demographics will both impress and save research time for your clients, leading to a likelier close.

Lightning-fast responses.

People are likely to do business with the first agent they speak to. So keep your leads’ interests by planning time strategies for initial and ongoing contact. This could mean responding to phone inquiries and requests within the hour, and emails on the same day.

Give out follow-up packages.

Create professional information packages for when you meet potential clients. Be sure to include materials like:

• Marketing materials (flyers, newsletters, etc.)
• A cover letter/ thank you letter
• Your resume and accreditations
• Relevant reports, such as neighbourhood reports.
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Prioritize “hot” leads.

Keep automated track of your leads with a good CRM system. Save time by making a priority list then contact and send content to targeted groups accordingly. Nowadays, you can also monitor how users interact with your sites, and what types of property and content they are most interested in.

Smart drip marketing emails.

Use a CRM software for drip email campaigns that entice and educate your leads. Decide on your frequency appropriately as to not bombard them, and focus on those who are most active.