Online presence refers to your visibility, credibility and reputation, depending on:
● Your actions and content you produce.
● How much you stand out in search engines and social media algorithms.
● Public perception of your agency online.
Information on social media is being consumed now more than ever. So improving your online presence is key to market products and engage with buyers.
Here are 5 neat tips on how to do just that!
Quality not quantity. Know your target audience and what platforms they are using, then engage solidly and consistently with them there.
Popular social networks and what they are best for are:
● Facebook → Building relationships, brand loyalty
● Twitter → Public relations, real time updates
● LinkedIn → General networking, business awareness
● Instagram → Lead generation
You can also keep track of real estate trends with monitoring tools like Hootsuite and Google Alerts. This will help you customize messages that are relevant and with the times for your users.
Following improves with stronger presence, not the other way around. Gather a quality, niche group of users who have interest and value. This will earn you more likes, comments and even feedback on your services.
Don’t underestimate the power of user generated content! Positive reports about your services are trusted and influential to other buyers.
Give emotional value to your posts that engage and compel users to share. Build an atmosphere~ Use evocative images. Facts and stats. Add emojis and emotional words and phrases. It’s the small nuances to look out for.
Make it a breeze for your users to share, too. Create link-free posts that followers can consume quickly. People don’t always want to read long posts or click on a link, and the easier it is, the more likely they’ll share it to their own followers as well.
Keyword, KEYWORD. Help users find your posts or product on social media easily by using keywords in hashtags. Focus on location-based and niche terms that highlight your product or service. A good trick is to include hashtags into your captions and copy, rather than listing them at the end.
“An all new #bungalow development with first rate amenities for your convenience. With a grand view of #Putrajayalake.”
Just like that!
- Identify those in the spotlight with large networks in your area → local bloggers, reporters, journalists. Offer your unique insights for a post.
- Short-list those who are willing to have you on air or featured online.
- Sponsor an event or content creation. Physical events may not be viable currently, but you can sponsor online ones and video creators too.
If done well, praise about the agency can boost reputation and get the right kinds of traffic into your agency’s reaches. It will leverage both parties’ online and area popularity for a win-win situation!
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