Homeownership Transitions Happening Right Now and How to Make the Most of it

Landed Houses

Covid-19 has changed people’s needs and values. Buyers are rethinking what they want in a living space and the property industry is seeing a shift towards landed houses where it is less crowded. This is due to people moving for personal and family health, being closer to relatives, and working remotely. Make the most out of this transition by highlighting the right features for landed projects.

1. Home office space - appeal to buyers working remotely with spaces that provide for both personal and work life within budget outside the city.
2. Fitness space- 50% of adults prefer using at-home fitness equipment rather than going to public gyms.
3. Outdoor living space - with limited travel, buyers are looking into edible gardens and privacy for outdoor activities.

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Enter the Gen Zs

It is time to adjust marketing strategies for the newly entering members of Gen Z into the market. They are more tech savvy than millennials and value practicality, simplicity and low-cost living outside big cities, so there is a growing need for agents in these areas. 

Because of social media, Gen Zs tend to trust ‘influencer’ figures, so agents must have a strong presence in platforms such as Instagram especially. Create bite-sized and practical content, and ease their first home buying experience with things like tips and steps for financing, lending processes, and saving for down payments. 

Here are some content ideas to engage with users!

• Timely daily tips
• Fact or fiction questions
• Polls 
• Make a prediction - about politics, events, or anything that may affect the industry
• News - new restaurants/facilities opening in your market area 
• Share inspiring quotes from relevant figureheads
• Answer common questions/ mistakes to avoid
• Create posts when you upload website blogs or updates
• Share new studies that would be of interest

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