Starting on the right foot is a crucial move for any new business. It pays to be prepared when setting up your own agency, so here are some critical notes and reminders for you to take control and get ahead of the game.


Prepare a business plan based on YOU

Your plan should be able to grow uniquely with you. Think ‘small and smart’ by highlighting the business’ objectives, strategies, forecast costs and earnings realistically. It should all move, change and develop seamlessly as your business does. 


Understand Market Area and Competition

Gauge your opportunities and threats by researching the market you are entering into. Note down your competitors and any gaps in the area that could be filled with service-offerings or differentiated brands. 


 Grow Your Own Brand and Marketing

The relationship with your REN involves more than just commission splits. Being dependent on their offers of marketing space, ads, websites and other business costs will also be a factor. You must balance their services with your own efforts as you may change RENs or even go out on your own later on.


Plan Training and Incentives

Hype up and build a successful team with individual training schedules and incentive plans. This will boost your employees’ productivity, performance, and profits. Keeping strong morale will ensure your team and business’ pace at the top of the game. 


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