Scrap the Clichés – Describe Your Listings With These Words Instead!
March 11, 2022
It’s time to spice up your selling game as a real estate agent. Buyers don’t simply want something “good” or “great” – they want something that will really pull them in to buy.
No matter what medium you’re selling with, whether it’s online listings and advertisements or a conversation with a client, word choice is everything. Nail down your descriptions of the property and it could be the very trigger to whether your prospects will be hooked enough to keep reading, click on links, contact you, or be their last push to buy.
So freshen up your word choice to really impress your customers, and maybe even your old English teachers too! Here are some examples to get you started – try some out and watch those lead numbers rise!
The Power of New
Excite your customers with latest-model elements when highlighting home features.
Upgraded
Latest
Enhanced
Remodelled
Advanced
Contemporary
Improved
Fresh
Timeless Real Estate Buzz words
Now matter how widely these have been used, they work the charm. Buyers look for particulars and these desired features are worth all the attention.
Move-in ready
Open floor plan
Hardwood flooring
Stainless steel appliances
Meticulously maintained
Be Specific with Materials
"Wood floors" sound OK, but "Solid Mahogany wood flooring" goes an extra step further. Paint a picture and delight your customers with details.
Brick: Burnt clay, regency, white washed, distressed, Cambridge, crimson, buff
Wood stain: Cherry, Kona, dark walnut, red oak, cognac, rustic grey, espresso, chestnut
Use Positive Adjectives
Lift the mood and radiate positivity to your customers.
Crisp
Generous
Captivating
Impeccable
Clean
Enchanting
Luscious
Elegant
Enhancing the Light
Convince that the home is just as brilliant in person as it is in listing photos. Does it light up when the sun rises? Maybe it emits a warm glow at night. Transport your clients to the actual place with lighting.
Bring the lighting to life: Pours, brightens, illuminates, glows, fills, shines
Describe rooms with light adjectives: Naturally lit open floor plan, sun-filled den, lantern lined walkway, flattering above-sink vanity lights, dramatic landscape lighting
Words Suggesting Value
Money talks, wealth whispers. Showcase that the home is a gem well worth its price.
Upscale
Luxury
Custom
Deluxe
Imported
Ornate
Chic
Stately
Elegant
Stunning
Setting the Tone
Don’t forget to describe what it truly feels like living there. Trigger emotions with these adjectives.
Warm
Inviting
Private
Charming
Relaxing
Nostalgic
Peaceful
Highlight Green Features
Nowadays, people are more concerned with an environmentally friendly and sustainable lifestyle. They like seeing features that help climate control, so use eco-friendly advertising words.
Energy efficient
Fresh air ventilation system
Smart home
Steel door
Solar panels
Low flow plumbing fixtures
Tankless water heater
Drip irrigation system
Energy star appliances
Replace 'house' with a more imaginative name
Label your client’s home as more than a simple normal ‘house’.
Abode
Villa
Haven
Oasis
Retreat
Residence
Chateau
Bungalow
Paint a Picture of the location
Why do buyers want to move in that location? From transportation lines to lakeviews, include the USPs that sketch an image of your home's surroundings.
Historic neighbourhood
Leafy urban oasis
In the heart of the city
Close to restaurants and boutiques
Tree lined streets
Lakefront neighbourhood
Pet-friendly community
Bring vivid colours to life
Evoke emotions when describing the home pallete. Branch out from the standard rainbow colours with these:
Does the home follow a particular international theme? Does it have imported materials? All of these sound exclusive and valuable. Specify the origins of countertops, flooring and other fittings when possible.
Italian statuario marble
Anatolia linen curtains
Hand painted Spanish tiles
Patagonian rosewood
Glass French doors
Japanese soaking tub
Scandinavian minimalism
Name High-End Brands
Buyers recognise quality appliances and will pay more for these brands.
Washer and dryer: LG, GE, Whirlpool, Samsung, Bosch
Home security: Ring, Nest, ADT, Vivint.
Add Movement and Life with Active Verbs
Replace static "to be" verbs such as has, have, is etc.
Example 1: The lower ground has hardwood floors
Change to: Hardwood floors ____ the lower ground.
Fill in the blank with: Span, dress, drape, encompass, expand, grace, sweep, breathe, ensconce
Example 2: The kitchens have custom fittings.
Change to: Custom fittings ____ the wet and dry kitchen.
Fill in the blank with: Adorn, trim, deck, embellish, detail
Example 3: This backyard poolside is fantastic.
Change to: ____ in this fantastic backyard poolside.
Fill in the blank with: soak up the sun, unwind, recline, sit back and relax
Highlight large spaces with "-in" words
Hyphenated adverbs always score bonus points.
Walk-in pantry
Walk-in closet
Walk-in tub
Custom built-ins
Eat-in kitchen
Boast the Architecture
Victorian, Modern, Colonial, Oriental, Minimal and such are all styles that create a mental picture of what the home looks like.
Contemporary: Clean lines, light filled rooms, sleek kitchen, recessed lighting, sustainable design, subway tiles, fresh design, open concept floor plan
Colonial: Grand entrance hall, paper white wainscoting, parlour, wrought iron fixtures, polished wood floors, elegant, traditional, classic, beautiful mouldings, marble surround on the fireplace
Farmhouse: Reclaimed wood, rustic, country chic, casual, contemporary, farmhouse sink, eclectic fixtures, barn door garage
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